Client: Logitech
Agency: Uncle George
Creative Director: Andrew Lucas
Design, Animation, Edit, Color: Uncle George
It's a bird, it's a plane! Almost. It's actually a massive Logitech MX Master 4 mouse, hanging from a helicopter, flying through the sky.
Another great collaboration with NewBridge Marketing. Logitech needed a launch moment for the MX Master 4, and NewBridge brought in Uncle George to help visualize the pop-up space. Once the concept was locked, NewBridge got to work building it out in San Francisco while Uncle George pivoted from environment design to animation — creating two videos to tease the SF pop-up. They landed, and landed hard: enough of a hit that Logitech packed up the whole experience and shipped it straight to SXSW in Austin for round two. Uncle George followed, making two more pieces for socials and the Logitech microsite to carry the story forward.
Giant products flying through the sky? Kind of an animator's dream. We had a blast building these little peeks into Logitech's world with their design team.
