Client: Clark Dietrich
Agency: Uncle George
Creative Director: Andrew Lucas
This second go-around at designing for FC Cincinnati's TQL Stadium incorporated a lot more depth. Literally. Most stadium banner ads keep things simple with flat 2D graphics. The fine folks at Clark Dietrich gave us a chance to make something that pushed the boundaries of the medium. On top of that, Clark Dietrich is uniquely positioned to sponsor FCC since their steel built the stadium! So it became obvious that the goooooooal of this piece was to highlight the steel beneath our feet as well as a few other clever finishing products CD has in their lineup.
